Best Awareness Raising Web Video

This award will go to the short Web video that most effectively and articulately exposes an injustice or explains a cause to a viewer.

Best Call-to-Action Web Video

An effective web advocacy video spurs viewers to take a stand, hit the streets, email everyone they know, and write their public officials. In just a few minutes, it needs to inform and inspire viewers to act.

Fundraising Video

This award will go to the publicly posted web video that most persuasively and succinctly makes the case for contributing to an organization.

Best Homepage

The homepage is an organization's front door, and most visitors decide whether or not to enter in seconds. The most effective homepage conveys a feel, a clear message, and an easily-navigated menu of its contents.

Best Microsite for an Advocacy Campaign

When it comes to focusing all attention on a single progressive outcome, a dedicated microsite is hard to beat. This award is for the microsite that most persuasively conveys a progressive campaign.